Journal Title：Journal Of Marketing Management

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. JMM is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum.

《Journal of Marketing Management》是一份國(guó)際性的學(xué)術(shù)期刊，專注于營(yíng)銷管理領(lǐng)域的理論和實(shí)踐研究。該雜志一直致力于推動(dòng)營(yíng)銷管理領(lǐng)域的學(xué)術(shù)研究和實(shí)踐發(fā)展，為全球?qū)W者、實(shí)踐者和政策制定者提供了一個(gè)交流和分享最新研究成果、觀點(diǎn)和經(jīng)驗(yàn)的平臺(tái)。雜志不僅關(guān)注傳統(tǒng)的營(yíng)銷管理問題，還關(guān)注新興的營(yíng)銷現(xiàn)象和技術(shù)。該雜志旨在促進(jìn)全球營(yíng)銷管理領(lǐng)域的知識(shí)傳播和創(chuàng)新，為學(xué)術(shù)界和實(shí)踐界搭建一個(gè)互動(dòng)和合作的橋梁。通過發(fā)表前沿的研究成果和實(shí)踐案例，該雜志為營(yíng)銷管理領(lǐng)域的發(fā)展提供了有力的支持和指導(dǎo)。

Journal Of Marketing Management創(chuàng)刊于1985年，由Taylor & Francis出版商出版，收稿方向涵蓋Multiple全領(lǐng)域，此刊是中等級(jí)別的SCI期刊，所以過審相對(duì)來講不是特別難，但是該刊專業(yè)認(rèn)可度不錯(cuò)，仍然是一本值得選擇的SCI期刊 。平均審稿速度 ，影響因子指數(shù)3.5，該期刊近期沒有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。