Journal Title：Journal Of Business-to-business Marketing

This book first introduces the basic concept of business marketing, which is how companies can use market research, product positioning, channel selection, promotional strategies, and other means to push products or services to target markets, in order to meet customer needs and achieve enterprise value. On this basis, this book further analyzes the uniqueness and complexity of business to business (B2B) marketing, including the characteristics of target customer groups, differences in purchasing behavior, and targeted marketing strategies.

In order to respond to market changes and the needs of enterprise development, this book also elaborates in detail on the application of emerging marketing methods such as digital marketing, content marketing, and social media marketing in the B2B field, as well as how to use advanced technologies such as big data and artificial intelligence to improve marketing efficiency and effectiveness. Meanwhile, this book We also pay attention to the importance of business ethics and social responsibility in the marketing process, emphasizing that while pursuing economic benefits, enterprises should also pay attention to social benefits and environmental protection.

本書首先介紹了商業(yè)營銷的基本概念，即企業(yè)如何通過市場調研、產品定位、渠道選擇、促銷策略等手段，將產品或服務推向目標市場，以滿足客戶需求并實現企業(yè)價值。在此基礎上，本書進一步分析了商業(yè)對商業(yè)（B2B）營銷的獨特性和復雜性，包括目標客戶群體的特點、購買行為的差異以及營銷策略的針對性等。

為了應對市場變化和企業(yè)發(fā)展的需求，本書還詳細闡述了數字營銷、內容營銷、社交媒體營銷等新興營銷手段在B2B領域的應用，以及如何利用大數據、人工智能等先進技術提升營銷效率和效果。同時，本書也關注到了商業(yè)倫理和社會責任在營銷過程中的重要性，強調了企業(yè)在追求經濟效益的同時，也要注重社會效益和環(huán)境保護。

Journal Of Business-to-business Marketing創(chuàng)刊于1992年，由Taylor & Francis出版商出版，收稿方向涵蓋BUSINESS全領域，此期刊水平偏中等偏靠后，在所屬細分領域中專業(yè)影響力一般，過審相對較易，如果您文章質量佳，選擇此期刊，發(fā)表機率較高。平均審稿速度 ，影響因子指數2，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。