Journal Title：Journal Of Brand Management

The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:models and theories effectively used in brand management research and practicehow the world's leading companies are managing their brandsthe latest thinking, techniques and initiatives used by agencies and consultantscurrent case studies which explore leading organisations' practical experiences, the problems faced and the lessons learnedapplied research from leading business schools, research institutes and universitiesIf after reading the aims and scope you consider your article potentially relevant you may submit your work?for consideration as per the?normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:Professors and LecturersMaster, MBA and PhD studentsBrand ResearchersMarketing and Branding ConsultantsHeads of Branding, Brand Directors and ManagersMarketing DirectorsBusiness Development ManagersHeads of Corporate CommunicationsCEOs and Managing DirectorsAgency DirectorsPlanning Directors and Strategic PlannersIP Lawyers and Patent AttorneysTopics covered include, but are not limited to:Online or Digital Branding

該期刊發(fā)表原創(chuàng)且富有洞察力的同行評審文章以及行業(yè)案例研究，以及受邀專家的評論和社論，這些評論和社論嚴格考慮：品牌管理研究和實踐中有效使用的模型和理論；世界領(lǐng)先的公司如何管理他們的品牌；機構(gòu)和顧問使用的最新思想、技術(shù)和舉措；探討領(lǐng)先組織的實際經(jīng)驗、面臨的問題和學到的教訓的當前案例研究；來自領(lǐng)先商學院、研究機構(gòu)和大學的應(yīng)用研究如果在閱讀目標和范圍后，您認為您的文章具有潛在相關(guān)性，您可以按照正常流程提交您的作品以供審議。期刊編輯通常不會在投稿前討論文章的潛在適用性。期刊還定期出版主題特刊，是私營和公共部門組織品牌戰(zhàn)略家以及大學和商學院學者的必讀書籍 - 包括：教授和講師碩士、MBA 和博士生品牌研究人員營銷和品牌顧問品牌主管、品牌總監(jiān)和經(jīng)理營銷總監(jiān)業(yè)務(wù)發(fā)展經(jīng)理企業(yè)傳播主管首席執(zhí)行官和董事總經(jīng)理代理總監(jiān)策劃總監(jiān)和戰(zhàn)略規(guī)劃師知識產(chǎn)權(quán)律師和專利律師涵蓋的主題包括但不限于：在線或數(shù)字品牌

Journal Of Brand Management創(chuàng)刊于1993年，由Springer Nature出版商出版，收稿方向涵蓋Multiple全領(lǐng)域，此刊是中等級別的SCI期刊，所以過審相對來講不是特別難，但是該刊專業(yè)認可度不錯，仍然是一本值得選擇的SCI期刊 。平均審稿速度 ，影響因子指數(shù)4，該期刊近期沒有被列入國際期刊預(yù)警名單，廣大學者值得一試。